The Headshot Mistake That Kills Placements (and How to Fix It This Afternoon)
This single oversight costs founders press coverage more often than any bad pitch. The fix takes one afternoon and no professional photographer.
Media will not use branded photos. Ever. If your headshot has your company logo visible on your shirt, on the backdrop, anywhere in the frame a publication will reject it. This single oversight costs founders press coverage more often than any bad pitch.
This lesson is for enrolled students.
The complete media asset kit what to shoot, how to shoot it without a photographer, and the five things every journalist needs from you before they'll use your story.
- The headshot rules (what kills placements)
- Your founder bio 3 sentences, third person
- Company boilerplate that reads like Forbes wrote it
- The media contact setup journalists actually use